Local Newspaper Advertisement Poster Questionnaire Annalysis

Please state what about the local newspaper advertisement poster would attract you more to buy the newspaper?

Mainly people stated that the story being advertised and the colour would attract them more to an advertisement poster. So i will make sure there is an eye catching story being advertised.

Would one of these advertisements encourage you to buy or read your local newspaper?

14 people out of the 20 people i asked said seeing an advertisement with a good story which is eye catching would encourage them to buy the newspaper. So it is worth having advertisement posters to encourage people to buy the newspaper.

Where do you normally see one of these advertisements?

I wanted to know where people noticed there local newspaper advertisement poster so i knew what places are effective and where i should be advertising my newspaper. The marjority of people said outside their local shops and at gas stations, with a few people saying train stations.

65% of people said the story being advertised attracts them to a local newspaper advertisement poster. Followed by 20% of people saying which newspaper it comes from is important to them. So i will make sure the story i advertise is eye grabbing and as appealling to as many people as possible.

Please state how affective you think your local newspaper advertisement posters are?

12 out of the 20 people i asked said they think their local newspaper posters are very affective. really notice there local newspaper advertisement posters. And out of the other 8 it was an even split with 4 people saying they don't really notice them and the other 4 people saying they are not effective at all. So i will have to make sure that my local newspaper advertisement poster is eye grabbing so more people notice them.

I asked if people read their local newspaper to get an understanding of how many people and what age group's read their local newspaper, and who i'ld be marketing to. Out of the 20 people 18 of them did read their local newspaper and the two people who didn't were from the 15-25 age group. This helps me identify what people i should be marketing my posters towards.

I asked a wide range in age groups from the age of 15 to 66+ , I did this because I wanted to know what all the different age groups liked and what I should put on my local newspaper advertisement poster to appeal to as many people as possible. Even though local newspapers are read mostly by the older generation i would like my newspaper to appeal to as many people as possible so i'll have a wider market. I feel my local newspaper advertisement poster will be very important to the sale of my newspaper.

I asked what gender people are because I felt it was an important impact to the results. I needed to know what the different genders liked and what I was going to cater for. I purposely asked an even amount of females to males because I felt this would be more of an honest result, and this way I’d know what both sexes liked. I asked the same people who were in my first questionnaire to fill out this quetionnaire to, i felt it would be better asking the same people because i felt this would do more justice to my results.